Analisis Kepuasan Nasabah Mobile Banking Pada Bank BCA

نویسندگان

چکیده

Penelitian ini dilaksanakan dengan tujuan mengetahui: (1) apakah kualitas layanan berpengaruh secara signifikan terhadap kepuasan nasabah mobile banking BCA (2) kepercayaan BCA. Populasi yang dipergunakan yakni pengguna BCA, sampel sejumlah 75 individu, melalui metode non-probability sampling terutama accidental sampling. Data oleh peneliti diperoleh menyebarkan kuesioner google form dimana disebar media sosial. Teknik analisisnya mempergunakan Partial Least Square (PLS), dan hasil, pada bank nilai koefisien jalur sebesar 0,318. 0,602. Berlandasakan hasil itu, perlu mempertahankan layanannya sebab bisa memberikan pengaruh nasabah.

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ژورنال

عنوان ژورنال: Jurnal Teknologi & Manajemen

سال: 2021

ISSN: ['2808-9995', '1693-2285']

DOI: https://doi.org/10.52330/jtm.v19i2.26